Adverts From Different Mediums

Radio

Tesco advert

• They have tried to create brand awareness by using several techniques. Their slogan "Every little helps" helps to do this as it is a short phrase anyone can easily remember and associate with Tesco. The actor Chris Clarkson narrates most of it which may be use star endorsement to convince that the store is good. It may be able to stick in people's minds because of how quickly the list is read,so its memorable or funny.
• This was a part of "The big price drop" campaign and was there to advertise their change in own brand products.
• They did this against the competition of other supermarkets like Asda and Sainsbury's. To attract more people to Tesco they boasted reduced prices,which may make them seem more generous and cheaper than the others.
• It may be seen as a re-branding as they focused more on low prices and less on the clubcard rewards. Rather than focusing on rewards that built up over shopping there it shifted to the immediate price savings/reductions.
• There wasn't an aim for feedback,it was just to draw more people in.

Print

got milk? Comic book adverts

• These adverts were for a campaign from Goodby Silverstein and Partners and tried to get people in America to drink more milk. These ads specifically were printed in comic books and featured popular comic book characters. By using them it showed some significance and was a part of the recognition of the adverts. I remember these because of the funny and strange use of superheroes to get the message across,so it is an important aspect of how the brand gained awareness.
• They're from the late 90's/early 2000s,after the campaign started in 1993. It's likely they featured these superheroes to become bigger and reach a wider range of demographics.
• This campaign didn't really battle with competitors as it wasn't for a specific brand. Since it tried to raise awareness for milk it might be seen as something to compete with things like soft drinks such as Coca Cola.
• This was not a re-branding.
• There was no aim to get feedback as there was no specific brand to gain feedback for.

Audio Visual

Skittles giraffe advert

• Brand awareness was created for Skittles from how strange and surreal the advert is. Its a well known advert because of this and so Skittles become more widespread through people talking about it. 
• This wasn't made to advertise a new type of product,just to advertise the brand as a whole.
• The advert doesn't seem to do anything against any competition as there is no kinda of boast or comparison going on.
• There was no re-branding going on,though there might have been a new marketing strategy with how strange the advert is.
• There is no aim to get feedback in this advert from what I can tell.

Online

BT online advert

• Brand awareness online can be through targeted advertising. By using user data,companies can target their adverts to specific people based on things like searches. With adverts even just appearing on the sides of websites it will make people more familiar. This ad uses Now TV which might also be something the audience will be familiar with if they're already not with BT, so there is a sense of trust.
• This ad promotes the the new BT TV and does it very clearly. The biggest and boldest text highlights this, so even at a glance you can tell what the advert is trying to get across.
• By including "Now with the Sky channels from Now TV" this gives the impression that this is a bonus or something exclusive that separates this new product from competitors. It makes it seem better than it ever was before which may sway people.
• There isn't any re-branding but there seems to be an effort to include Now TV in adverts to make BT more enticing as there is more you get for paying.
• There doesn't seem to be an aim to get feedback from the audience. There is nothing in the advert to interact with if seen on a website.