Approaches to Advertising Campaigns

Celebrity Endorsements

• Walker's Crisps and Gary Lineker 
  

This advert tries to make the crisps desirable by showing what someone else will do for them, and uses Gary Lineker to make the brand seem trustworthy. I personally don't think that him being in the advert makes it any better as there's no specific or creative reason for him to be there. It makes fun use of the stairlift I think to make the advert funny and more interesting.

• EE and Kevin Bacon
  
• Virgin Media and Usain Bolt
  
• Head and Shoulders and Joe Hart
  

Celebrity endorsement is used to attract people to a product with someone easily recognisable, or to make a brand seem more trustworthy. I don't think celebrity endorsement works very well for me as it doesn't make the product look any better because of a celebrity being there. I think the Virgin Media ad with Usain Bolt works well though because it uses his status as an athlete well. It shows off that Virgin Media is fast with him which I think is pretty smart.

Shock Advertising

• Think! children road safety adverts
  

These adverts work well because its good at showing off a lack of road safety for kids. It can't be graphic but it uses dark colours and good character design as a way to make it frightening to an audience of kids.

• Anti-smoking cigarette packaging
  

Ads like this are on cigarette packets and I think they work alright. Its disgusting and shocking to look at for someone who doesn't smoke in the first place and might push someone away from smoking because its very graphic and real. If someone smokes frequently however it mightn't work as they would keep on buying cigarettes and be used to seeing these ads.

• American anti-gun ad
  

This advert works very well as it highlights the problems in the laws in the US very clearly and powerfully. It uses children to make people realise the danger as they're vulnerable. It doesn't answer which one is banned but I think that since the answer is already known it speaks for itself, which makes the message more impactful. It emphasises that nothing has been done to change this.