Advertising Costs
Production costs for TV ads will usually cost in the range of £25000 for a simple advert,to £250000 for star endorsement or cinematic adverts. Just to advertise on ITV during the day can cost £3500-£4500,and advertising during prime time or around a large TV show can cost £10000-£33000. A 30 second slot on Channel 4 is less expensive,ranging from £1000-£2000 during the day and £10000-£20000 during prime time. ITV is more expensive to advertise on because it has a larger audience and reach.
Adverts in commercial breaks
Compare the Market.com ad
Cadbury's ad
Go Compare ad
These types of ads will be in the £1000-£4500 range because they're likely to be on during the day when less people will watch. If they show a little later then they will cost £10000-£33000 since more people will watch because most people will have stopped working.
Sponsorship of primetime TV
Compare the Market-Coronation Street
118 118-ITV
These ads will be some of the most expensive to air,and can cost millions. This is because when paired with a large TV show a brand may be trusted and then gain a lot more attention.
Star Endorsement
Walker's ad(2018)
Nivea LFC ad (2018)
Star endorsement ads will typically cost more than others to produce because of the big names they have for their product,but will cost the same price to air as any other advert. Having some kind of endorsement will make a brand seem trustworthy.
Production costs for TV ads will usually cost in the range of £25000 for a simple advert,to £250000 for star endorsement or cinematic adverts. Just to advertise on ITV during the day can cost £3500-£4500,and advertising during prime time or around a large TV show can cost £10000-£33000. A 30 second slot on Channel 4 is less expensive,ranging from £1000-£2000 during the day and £10000-£20000 during prime time. ITV is more expensive to advertise on because it has a larger audience and reach.
Adverts in commercial breaks
Compare the Market.com ad
Cadbury's ad
Go Compare ad
These types of ads will be in the £1000-£4500 range because they're likely to be on during the day when less people will watch. If they show a little later then they will cost £10000-£33000 since more people will watch because most people will have stopped working.
Sponsorship of primetime TV
Compare the Market-Coronation Street
118 118-ITV
These ads will be some of the most expensive to air,and can cost millions. This is because when paired with a large TV show a brand may be trusted and then gain a lot more attention.
Star Endorsement
Walker's ad(2018)
Nivea LFC ad (2018)
Star endorsement ads will typically cost more than others to produce because of the big names they have for their product,but will cost the same price to air as any other advert. Having some kind of endorsement will make a brand seem trustworthy.
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