We created a questionnaire that would be asked to people in stores. These questions would tell us how we could improve our own marketing and product. We thought of ways to target our audience. The beans are £1 so we decided that since that's expensive for beans it'd have to appeal to a rich target audience. The font is serif to seem more fancy and premium,and the slogan/tagline at the bottom also aim for this.
The image on the middle is beans in the shape of the UK which would emphasise that the beans are sold as locally sourced, and because of this the colours would be red,white and blue as they're the colours of the Union Jack.
Good team work here Alex.
ReplyDeleteStrong visuals and thinking behind the product.
Presentation was good but you all missed off vital links which were in your inital scheme of ideas.
Pass/merit
Mrs McD-H