DigitalMedia2019-21 Alex Walsh

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Booklet pages 247-249

on April 23, 2020

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Unit 2

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mrsmcdonaldholmes8 May 2020 at 01:25
Excellent work. Remember to highlight key areas.

Mrs McD-H
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Adverts From Different Mediums

Radio Tesco advert They have tried to create brand awareness by using several techniques. Their slogan "Every little helps" helps to do this as it is a short phrase anyone can easily remember and associate with Tesco. The actor Chris Clarkson narrates most of it which may be use star endorsement to convince that the store is good. It may be able to stick in people's minds because of how quickly the list is read,so its memorable or funny. This was a part of "The big price drop" campaign and was there to advertise their change in own brand products. They did this against the competition of other supermarkets like Asda and Sainsbury's. To attract more people to Tesco they boasted reduced prices,which may make them seem more generous and cheaper than the others. It may be seen as a re-branding as they focused more on low prices and less on the clubcard rewards. Rather than focusing on rewards that built up over shopping there it shifted to the immediate ...

Booking.com Controversial Advert

An advert made by booking.com in 2014 (here) was became controversial and was the second most complained about advert in the UK that year. They substitute swearing for "booking" and aimed to increase and reinforce brand recognition. The advert aired in cinemas as well as TV so many children saw it which is what lead to many people questioning if it was appropriate. Its not a service that's aimed toward children but their parents or other adults instead and they're just a secondary audience that would see it. Since the service is geared more toward adults the humour is directed at them,so I think using booking to substitute swearing appeals to adults well. I wouldn't say that the advert is offensive as its not actually swearing and is done in a fun and humourous way. I can kind of see why people can take offense if they think it encourages kids to swear, but I wouldn't personally say it does that either as its pretty light hearted. I think the ad does...

Booklet pages 244-245

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Booklet pages 247-249

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