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Culture Campaign Presentation

on January 11, 2021

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Booklet pages 244-245

Adverts From Different Mediums

Radio Tesco advert They have tried to create brand awareness by using several techniques. Their slogan "Every little helps" helps to do this as it is a short phrase anyone can easily remember and associate with Tesco. The actor Chris Clarkson narrates most of it which may be use star endorsement to convince that the store is good. It may be able to stick in people's minds because of how quickly the list is read,so its memorable or funny. This was a part of "The big price drop" campaign and was there to advertise their change in own brand products. They did this against the competition of other supermarkets like Asda and Sainsbury's. To attract more people to Tesco they boasted reduced prices,which may make them seem more generous and cheaper than the others. It may be seen as a re-branding as they focused more on low prices and less on the clubcard rewards. Rather than focusing on rewards that built up over shopping there it shifted to the immediate

Image Resolution

Commentary The resolution of an image helps with how clearly it is when viewed and zoomed in. An image with a high dpi looks very clear when zoomed in as shown above. Each image is at a different dpi but sized the same on each page. The lower dpi images are much more pixelated. When working with print products like a magazine its very important to use high dpi images to look good and professional. For black and white images its fine to use 72 dpi at all times as there is less need for more colour. For coloured images its good to use as large a dpi for your media as possible as the colours must be properly preserved to look good.

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